Warsaw-based VC fund Arkley Brinc invests PLN 4 Million into the venture

Influence That Matters sp. z o.o., a recently established Media Technology company based in Warsaw, has been working under the radar throughout 2023 to develop ‘ITM’: a digital tool that seamlessly connects advertisers with influencers across all social platforms, providing the most detailed instant analytics and campaigns planning solution on the market. We can now officially announce that the company successfully raised close to 4,000,000 złoty investment from Arkley Brinc VC – a fund co-created with the PFR Starter FIZ program from PFR Ventures, along with LP Group One – Poland’s largest independent communications group.

 

Spearheaded by Polish gamer and streamer Katarzyną Paciorek, better known to her 1,2 Million followers as ‘Kasix’, ITM’s CEO knows the influencer market first hand. In addition to having extensive experience working on marketing and brand campaigns herself, including cooperation with Netflix, Coca-cola, Disney, Riot Games, Adidas, and Nintendo, the 25 year old entrepreneur has personally experienced how fragmented the market has been until now, and is well positioned to create a solution.

 

In a shrewd business move, Paciorek partnered with Euvic 360E-COM sp. z o. o - a trusted technology company and leader in the MarkTech space. Supporting the eCommerce industry with omnichannel retargeting, the company works with clients worldwide, and was previously awarded EKOMERS 2017 for Best Technology Solution Generating Sales.

The ITM platform was created to automate billing and increase accessibility for online creators, enabling standardization and unification according to the best practices of planning advertising campaigns in the media, and providing key statistics of campaigns to advertisers on the go. 

 

Last week on Friday 24th November, the company made their premiere appearance on Twitch in a live streamed event, hosted by Kasix on her channel and with the participation of other invited creators. In the few days since the premiere, the company has reported that over 4000 content creators have already registered on the ITM platform, with numbers continuing to grow in anticipation of the platform’s official commercialization. 

 

The company’s investors bring decades of experience in media, advertising and communications to support the team at Influence That Matters. Group One, part of the House of Communication, is the largest independent group of its kind in Poland, offering comprehensive marketing and digital media services, with strategic partners such as Facebook, Google, and SalesForce. Their network in this industry will be invaluable for the growth of the ITM brand.

 

Arkley Brinc’ General Managing Partner, Piotr Wasowski, commented:

 

“Sometimes an investment opportunity is too good to miss, and ITM is one of them. Kasia’s first hand experience and following, combined with the technical and advertising expertise of the Euvic team, makes ITM a force to be reckoned with for the fast-growing influencer market to manage their campaigns.”

 

The company’s website is now live, and the platform is ready to onboard influencers, content creators, advertisers and media partners; full integration has already been achieved with all the major social media channels, and it looks like this team is ready to make a splash.